GL Census Partners
A Syracuse University, OpusComm Group, Inc, GSociety
Partnership
2001 Gay/Lesbian Consumer Online Census
GL Census Partners - A GLBT Research Partnership
-Syracuse University
-Opus Comm Group, Inc
-GSociety
A Glimpse inside of the 2001 Gay/Lesbian Consumer Online
Census
An internet survey of 6,351 individuals who identify themselves as
gay, lesbian or transgender (GLBT)
Reveals that 88% of the population is white
48% falls into the 18-34 age group
Self Identification
Gay--------------53%
Lesbian----------36%
Bisexual----------6%
Transgender------1%
Homosexual------2%
Other--------------2%
Race/Ethnicity
White-----------------------------------88%
Hispanic*--------------------------------8%
Black------------------------------------3%
Asian/Pacific Islander-----------------2%
Native American/Alaskan native------1%
Other------------------------------------4%
*Hispanic can be of any race
Age
18-24 ----------16%
25-34-----------32%
35-44-----------32%
45-54-----------15%
55-64------------4%
65+ -------------1%
Gender
Male --------55%
Female-------44%
Education
Some high school----------1%
Graduated high school-----9%
Some college-------------32%
College graduate---------37%
Graduate degree----------20%
We Are Family
Lesbian, bisexual and transgendered women are almost five times
as likely to have children in their households as their male
counterparts.
Relationships/Family
MEN
Women
Single
33%
21%
Single and dating
20%
14%
Civil union/Married
1%
5%
Children under 18
5%
23%
Household Income
MEN
Women
Under $30K
12%
20%
$30K - $69,999
37%
41%
$70K - $99,999
22%
20%
$100K +
29%
16%
Politics
MEN
Women
Democrats
67%
71%
Republicans
14%
8%
Independents
17%
8%
Straight Up
Of the top five "most watched/read" magazine and TV programs
named by GLBTs in the 2001 Gay/Lesbian Consumer Online Census, gay
themed
-The Advocate
-Will & Grace
are the biggest winners
GLBTs who watched/read
Top 5 TV Programs
Will & Grace (NBC) --------------------34%
Queer As Folk (Showtime)-------------27%
ER (NBC)--------------------------------15%
Sex and the City (HBO)----------------13%
Friends (NBC)---------------------------12%
GLBTs who watched/read
Top 5 Magazines
The Advocate ----------------32%
Out----------------------------20%
Time---------------------------12%
Newsweek--------------------12%
Curve-------------------------09%
GLBTs who watched/read
Top 5 cable/satellite TV networks
HBO ----------------------------33%
Discovery-----------------------31%
Showtime-----------------------29%
Lifetime-------------------------25%
CNN-----------------------------18%
Out in force
58% of GLBT have gone to a bar or club in the past month.
Entertainment
Percent of GLBTS who have...
Spent over $100 on entertainment per month---------58%
Spent over $300 on entertainment per month---------17%
Watched cable/satellite TV in the past month----------72%
Rented a movie in the past month----------------------68%
Went to the movies in the past month------------------62%
Went to a club/bar in the past month-------------------57%
Went to a music concert in the past 6 months----------44%
Went to the theater in the past 6 months---------------48%
America's top gay cities
Los Angeles
New York
San Francisco
Washington D.C.
Miami
Dallas
Boston
Phoenix
Chicago
Seattle
Gay-Friendly companies/purchasing behavior
Almost half of the respondents agreed that when deciding whether or
not to buy a product or service, they try to find out whether or not the
company is gay-friendly.
Gay-Friendly companies/purchasing behavior
More that 8 out of 10 respondents agreed that there were more likely
to buy products or services from companies they knew were gay-friendly.